Driving Sales Growth Through Performance Marketing
Client
Industry
Service Provided
Project Timeline
JAC Motors (Elizade Nigeria)
Automotive
Performance Marketing & Digital Lead Generation
4 Weeks
Project Overview
JAC Motors Nigeria, represented by Elizade Group, sought to accelerate awareness and drive sales for several vehicle models currently available in stock, including sedans, SUVs, trucks, and buses.
The objective was not simply brand visibility, but measurable demand generation capable of translating into real purchase inquiries and confirmed sales opportunities.
Widearc was engaged to design and execute a performance-driven marketing campaign focused on delivering qualified leads and building a targeted mailing list for long-term engagement.
The Challenge
Increase visibility among serious automobile buyers
Drive qualified leads rather than passive engagement
Create a digital funnel capable of nurturing prospects toward purchase
Our Approach
Identifying high-intent vehicle buyers through behavioral and demographic targeting.
Deploying optimized campaigns across Facebook and Instagram to maximize reach and engagement among relevant audiences.
Building lead capture pathways that moved audiences from awareness to inquiry through structured messaging and landing experiences.
Creating segmented mailing lists that could be used for follow-up communication and long-term customer engagement.
Implementation
The campaign was executed through a series of coordinated actions:
Performance-focused Facebook and Instagram advertising campaigns
Lead-generation forms integrated directly into the ad ecosystem
Continuous campaign optimization based on engagement and conversion data
Development of segmented mailing lists based on audience interaction and inquiry levels