WHAT WE DO

We Don't Just
Run Campaigns.

We Engineer
Outcomes.

Widearc operates across four strategic verticals, each one built to move the needle on growth, infrastructure, transformation, and inclusion. No generalist plays. No service spam.

EXPLORE OUR VERTICALS

OUR PRACTICE AREAS

Four Verticals.
One Operating Standard

Every engagement starts with a diagnostic and ends with data you can defend in a boardroom. That’s the Widearc standard across all four of our practice areas, across every sector we serve.

ADVERTISING AND MARKETING

Attention Is Cheap. Conversion Is the Business.

01

We build performance marketing systems, not just campaigns. From strategy and creative to media buying and analytics, every touchpoint is engineered to move prospects through the funnel and deliver returns you can measure.

  • Performance Campaign Strategy
  • Facebook, Instagram & TikTok Ads
  • Google Ads & Search Marketing
  • Influencer Integration
  • Email Marketing & CRM Flows
  • Programmatic & Display Ads
  • LinkedIn Ads & B2B Lead Gen
  • Content Marketing & Comms
  • Analytics & Optimization

+15M unique reach. 9.4% B2B conversion rate. 234% lead uplift.

Results delivered for Standard Chartered, Quickteller Business, JAC Motors, Pregnatab, and Dangote Salt.

View Campaign Case Work

15M+

Unique audience reach delivered across campaigns
Pregnatab · Standard Chartered · Quickteller
 

9.4%

B2B conversion rate, exceptional industry benchmark
Quickteller Business / Interswitch Group
 

SECTORS SERVED

FMCG · Fintech · Automotive · Healthcare · NGO
Multi-sector campaign experience across Nigeria’s most competitive categories.
CLOUD & IT SOLUTIONS

Your Digital Infrastructure Shouldn't Be an
Afterthought.

02

We design and deploy digital platforms, websites, and cloud-based systems that perform under pressure and scale without breaking. Whether you’re a startup launching your first product or an enterprise modernizing legacy systems, we build the technical backbone your operations need.

  • Website Design & Development
  • Web Application Development
  • Cloud Infrastructure & Management
  • IoT Cyber-Awareness Systems
  • Ongoing Web Management

Built and deployed platforms for Einnel Solutions (DevOps), Sporsha Hospitality, SOHR Collective, Kaldi Africa Coffee, and agency white-label builds for SBS and Alexia.

See Our Tech Work

DELIVERY MODEL

Zero to Launch. On Time.
Full-stack web and cloud delivery — from wireframe to handover — with white-label capability for agency partners.
 
 

8+

Web platforms designed and deployed across verticals
Einnel · Sporsha · Kaldi · SBS · Alexia · SOHR
 

2

Active agency partners served on white-label basis
SBS (Sodium) · Alexia Digital
 
DIGITAL TRANSFORMATION

Strategy Without Execution Is Just a Slide Deck.

03

Digital transformation isn’t a technology purchase — it’s an organizational shift. We work with leadership teams to audit their digital ecosystem, identify friction points, and design a transformation roadmap that aligns systems, people, and commercial objectives.

  • Digital Maturity Audit
  • Transformation Roadmap Design
  • MarTech Stack Advisory
  • Data Analytics & Power BI
  • D2C & CDP Strategy
  • Change Management
  • Performance Dashboard Design

From zero-to-one market entries (PayConfidence: 5,000 installs, 200 active businesses in 8 weeks) to full-stack brand transformations — we’ve built and scaled digital operations from the ground up.

Let's Talk Transformation

CREDENTIALS

CIM MCIM · CMC Certified
Chartered Institute of Marketing membership and Certified Management Consultant accreditation. Strategy backed by recognized professional standards.
 
 
 

5K+

App installs in 8 weeks zero-to-one market entry
PayConfidence · Africa & Middle East
 

200+

Active businesses onboarded in a single 8-week campaign
PayConfidence SME Onboarding
 
PUBLIC SECTOR & NGO ENABLEMENT

Impact Doesn't Scale Without a System Behind It.

04

Social impact organizations operate under different pressures, tighter budgets, harder audiences, and outcomes that matter beyond revenue. Our NGO and public sector practice brings performance marketing discipline and digital infrastructure to organizations doing work that matters.

  • Digital Program Strategy
  • Community Awareness Campaigns
  • Social Media & Content Systems
  • Digital Literacy Programs
  • Stakeholder Communication Design
  • Government Digital Engagement
  • Event Activation & Amplification
  • Impact Measurement & Reporting

Drove youth digital skill acquisition programs for YSM (Youths of Saint Mulmba) in Akowonjo, Lagos, and delivered NGO-focused performance marketing that bridges inclusion gaps at scale.

Work With Us on Impact

NGO FOCUS

Low-Internet Skill Acquisition for Youth
Built digital programs for underserved communities in Lagos,  designed for low-connectivity environments.

4

Sectors served: Government, NGOs, Enterprises, SMEs, Startups
Public Sector · Development Orgs · Private Sector

APPROACH

Performance Discipline. Impact Mandate.
We apply the same rigor we bring to enterprise campaigns to NGO and government programs, because good intentions need good systems.
WHO WE WORK WITH

Built for Organizations Serious About Growth.

Whether you’re a startup finding your footing, an SME ready to scale, an enterprise rethinking your digital stack, or an NGO trying to reach more people with less, we have a structured approach for your context.

01

Startups

Zero-to-one go-to-market strategy and digital build
 
02

SMEs

Performance campaigns and digital infrastructure for scale
 
03

Enterprises

Transformation roadmaps and enterprise-grade execution
 
04

NGOs & Gov

Inclusion-first digital programs with measurable impact
 

Ready to Work With a Partner Who's
Done This Before?

We’ve built digital systems, run performance campaigns, and transformed operations for brands across FMCG, fintech, automotive, healthcare, and the social sector. If you have a growth problem or a transformation challenge, let’s get into it.

 
START A CONVERSATION