Driving Customer Acquisition Through Performance Marketing
Client
Industry
Service Provided
Project Timeline
Standard Chartered Bank
Financial Services / Banking
Performance Marketing Strategy, Digital Advertising, Customer Acquisition
6 Weeks
Project Overview
Standard Chartered Bank sought to expand its customer base in Nigeria by acquiring new banking customers who would open accounts and fund them with a minimum deposit of ₦100,000 within a six-week campaign period.
The objective was not only to generate sign-ups, but to acquire high-value customers capable of meeting a specific deposit threshold, ensuring the campaign produced meaningful business value rather than superficial registrations.
Widearc was engaged to design and execute a performance marketing strategy capable of identifying and converting qualified prospects into active banking customers.
The Challenge
The campaign therefore needed to address several challenges:
• Reaching financially qualified prospects rather than general audiences
• Overcoming trust barriers associated with opening new bank accounts online
• Driving both account registration and actual deposits within a limited timeframe
• Optimizing advertising spend toward audiences most likely to convert
Our Approach
Identifying working professionals, entrepreneurs, and financially active individuals most likely to meet the deposit requirement.
Developing messaging that highlighted the value of opening a Standard Chartered account while building credibility and trust.
Designing a streamlined user journey from advertisement to lead capture and account opening.
Monitoring performance data in real time and optimizing campaigns to maximize conversions and reduce acquisition costs.
Implementation
The campaign was executed through a coordinated digital advertising strategy.
Key actions included:
• Deployment of conversion-optimized advertising campaigns on Facebook and Instagram
• Integration of lead capture mechanisms designed to streamline account opening
• Continuous monitoring and optimization of campaign performance metrics
• Targeted messaging tailored to financially active audiences